How to make the best juicer on the market even better without leaving anybody behind.
Since we cold-pressed our first juice on a PURE juicer two years ago, we’ve made over half a dozen major modifications and many minor ones to the original design. That is more change in the evolution of the two-stage juicer than in the entire decade before PURE. Research and Development is in the DNA of PURE. We are a company of designers and engineers, passionate geeks who don’t accept, “good enough”.
While not a change per se, our biggest news is that the US Patent Office has just upgraded us from Patent Pending to Patented. The PURE Juicer is the first two-stage juicer to be awarded this honor.
We listen and all customer feedback is noted and evaluated. This often is the basis for future modifications. You may ask, “What did you change?”, the answer, a lot. But, honestly, most changes are small and incremental; we are perfecting PURE’s design. Suffice to say, building the PURE is a labor of love; “robust and just right” are often hidden in unseen details.
PURE’s core purpose, creating the healthiest juice possible while making the most efficient and reliable equipment on the market, has led us to this newest version of the PURE Juicer. We have made significant changes to three of the most important food contact parts, so let’s start with the biggest area of innovation:
We’ve modified the helical cutting edge by adding serrations to the teeth. This will enhance your juicing experience by providing a smoother and more efficient cut. As the teeth cut into the produce they gently pull the produce in at the same time. The new serrated cutter requires less push pressure and provides a smoother feeding process.
The serrated cutter is designed to cut fibrous greens more efficiently than the original cutter; its 3D design allows for more cutting edge – in the vertical as well as the horizontal plane. The newest version of the PURE Juicer will come with a serrated cutter, made from the same 440C hardened HRC50 surgical stainless steel as the original; it is easy to clean, and rarely or never needs sharpening.
Would you like to learn more? Tune in here for David Feinberg’s interview, where he shares all the details about the new cutter.
Mirror Polished Feed Pan and Juice Tray
We have already completely redesigned the grids, upgraded our pusher and guide rail. For the newest version of the PURE Juicer we gave the remaining direct food contact parts more attention. The feed pan and the juice tray are now mirror polished, making them easier to clean, more stain resistant and easy on the eyes on your countertop.
We loved the silicone PURE Logo that served as a bumper. Based on your feedback, we learned the left-side bumper is the critical one (the catch bowl has frequent contact with the juicer front and this prevents bowl scuffing).
The logo bumper on the right is less important. According to your feedback we decided easy cleaning was more important than the bumper function.
After reviewing all the options we chose a laser engraved logo, making cleaning a breeze and giving the juicer a more sophisticated look.
Pre-Order Now and Save Money
We hope you are as excited as we are for the release of the newest version of the PURE Juicer mid-October. Click here to pre-order yours, so you will get it delivered by the end of October.
Once the new juicers are in stock the price will increase to $2,395.00 including shipping within the US. Pre-order now and we will honor the current price of $2,295.00 until mid October when we switch from pre-order to buy now.
Last But Not Least: Our New Parts are on Sale with 25% Off
A core element of our R&D efforts is to maintain “backwards compatibility” – the ability to use new or improved parts and components on prior versions of the juicer. By doing that we’re providing a path to upgrade existing machines to the latest standard and enjoy the benefits of the improvements without needing to purchase an all-new machine.
If you are an existing customer these new parts – Serrated Cutter, Mirror Polished Feed Pan and Juice Tray – will fit on your current PURE. We are pleased to offer these parts at a 25% discount until December 31, 2017.