The PURE Juicer was designed to fill the need for a modern two-stage juicer built to the highest engineering, design and manufacturing standards.

My background is in design; I started designing and making things when I was 14 and have continued now for over 40 years. The first two-stage juicer I saw was in 1978. When I began rebuilding these machines in 2011, the design had not changed much. I began researching the history of the machines I was working on and became expert in its workings and the fine details and concepts behind the design. My path as a designer and engineer has taken me from textiles, to stone, to metal. I have traveled from my mom’s Singer sewing machine to a British lathe and Swiss milling machine. I have stood on factory floors all around this country and all over the world. Along the way I have made many friends and contacts.

When I realized the state-of-the-art in two-state juicing had been static for almost 50 years, I asked myself, “Could I make a better two-stage juicer?” The answer was definitely ‘yes’, but the challenges were many.

It helped to have an “anything is possible” attitude. The PURE Juicer has been made possible by the all of the many people who have been willing to help. Never before have I been involved in something where so many people have come together to contribute. I believe the reason for this is because the PURE Juicer will help people live healthier lives. This journey to help people is what has made the entire project possible. I have had the pleasure of being the messenger. I have been led to many people who have opened doors.

None of us knew what the PURE Juicer would look like or how it would perform but everybody believed in me and I believed in myself. Because of your faith and support, today we have the PURE Juicer.

I want to thank you all for making this possible.

David Feinberg
Founder & CEO




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