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Not All Feed Tubes are Created Equal

Customer question: "What’s all the hype about offset vs. straight feed tube? Does that really make a difference?" When we started designing a new juicer from scratch we looked at the key pain points for people like us who use two-stage…
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The Evolution of Revolution

How to make the best juicer on the market even better without leaving anybody behind. Since we cold-pressed our first juice on a PURE juicer two years ago, we’ve made over half a dozen major modifications and many minor ones to the original…
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Norwalk Juicer and PURE Juicer Comparison

If you are in the market for a two-stage and cold-press juicer there are really only two options. We get asked a lot how our PURE Juicer compares to the traditional Norwalk Juicer. There are a few significant differences between the two.…
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PURE Juicer Feature - The Cutter

The heart of the grinder/triturator is the PURE cutter made from knife grade 440a stainless steel that has been heat-treated to stay sharp longer. The cutter is so sharp and hard that, with good care, it will stay sharp for years and possibly…
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Product Testing - Virtually No Kickback

In the course of developing any new product there is a ton of testing.  The fun part about developing juicer machines is that we get to juice!  Untold pounds of vegetables have been juiced and consumed in pursuit of creating the finest juicer…
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What a journey!

We have worked to make the Pure Juicer superior in every way. It’s easier to use, easier to clean, stronger and better looking. When we designed the Pure Juicer we set out to design a world-class appliance. We wanted to make it as beautiful as it is functional.